How we rank

Every business is scored with the same formula, built only from public data. No business can pay for a position, and we never change a position by hand.

The score (0–100)

Rating quality — 60%. The Google star rating, adjusted for how many reviews stand behind it. A 5.0 from 12 reviews is less certain than a 4.9 from 400, so every rating is blended with a neutral starting point (4.5 stars, worth 25 reviews) before it's scored. 3.5 stars or lower scores zero; 5.0 scores full marks.

Review volume — 25%. The number of Google reviews, on a logarithmic scale so that the difference between 10 and 100 reviews counts more than the difference between 1,000 and 1,100.

Search visibility — 15%. How often the business's website appears on the first page of Google for relevant searches in that state, measured every week across many towns and phrasings. If we have no search data for a state that week, the other two parts are re-weighted.

Who is included

Businesses that actually provide the service in that state, are currently operating, and have at least 10 Google reviews. Restaurants are excluded from catering lists unless they clearly offer the service at your location.

How often

Weekly. Arrows on each list show movement since the previous week.

Corrections

If a business is listed in the wrong state, has closed, or is missing, tell us and we'll check it against the public data.